Entries by Roy de Souza

GDPR Innovation

We are at the implementation stage of GDPR, and in London, the center of the European advertising industry, people are finally coming to grips with the notion of fines. Our friend Kevin Marks attended the #GDPRInnovation event at Digital Catapult and did an admirable job of live tweeting the remarks of some of the speakers. […]

Blockchain for Advertisers? Not This Year

We have been personally studying the blockchain technology for a couple of years now, especially when the head of the Mozilla Foundation left to develop a browser that uses it to make micropayments to content providers. And then, as we watched all this develop, we wrote about the blockchain’s capacity to clean up the digital […]

Google Chrome vs. Ad Block Plus

There are almost too many competing initiatives going on to fix what different constituencies consider to be wrong about online advertising. Each constituency has its own point of view and a “proprietary” method of enacting a solution. Over the last few months, we’ve been researching the Coalition for Better Ads, which is run by Google […]

Where is Video Most Effective? Not Facebook

Last year, we wrote about the expense involved in producing good video content, and the pivot to video that threw sites like Mic and Mashable into financial disarray. They were producing that video content for Facebook at great expense. With all the focus on video, advertisers began to look at video as a place to […]

Fraud Fighting Initiatives Grow in Digital Media

Ads.txt is IAB (Interactive Advertising Bureau)’s newest fraud-fighting initiative. It stands for “Authorized Digital Sellers,” and the aim of the initiative is to increase transparency in the way that programmatic advertising is sold to protect buyers from spoofers. Programmatic advertising, if you’re not in the industry, is media buying in which bots programmed to buy certain audiences […]

Greater Security Could Prevent Persistent Adware

Our long-time friend and collaborator, Craig Spiezle, Chairman Emeritus of the Online Trust Alliance, called our attention to yet another issue involving the digital advertising ecosystem and malware, this one involving real national security concerns. While this particular problem goes far beyond advertising, it could impact the industry simply because it is such an important […]

Happy Holidays!

As we close out this frenetic year of 2018, we can’t help noticing how the bulk of the digital ad industry is located on the east and west coasts. And yet, the bulk of consumers, especially for b2c brands, are located in what we variously refer to as the heartland or the flyover zones. As […]

In-App Advertising Must Be Interactive

In the past couple of years, more publishers than ever have pivoted to video. They did that to prepare for the big moment when TV ads would migrate to digital media, and they wanted to be ready.They made the mistake of thinking that similar formats and business models would translate. But they don’t. MG Siegler, […]

2018 For the Agency Business

There’s no doubt that advertising is changing very fast and that traditional agencies must adapt. WPP has already admitted this in several different ways: first in their earnings reports, and second in the way they are buying up small agencies in order to get customers and economies of scale. That might be a mistake, since […]

Meredith Sells Data, Not Just Content

We listened recently to the Ad Exchanger podcast with VP of Data and Programmatic Solutions at Meredith, Chip Schenck. Schenck is an experienced hand who comes from a Dutch media family, all of whom started in print. But ten years ago, while working with Amex publishing, he discovered the value of data. When he realized […]