This was a big month for us with respect to product updates. We continue to listen to our customers and our sales staff and to improve the ZINC platform. This month we threw away our old way of showing the leave-behind for our InArticle format. While the old way was great, it had limitations, the biggest of which was an inability to work with VPAID.
Now when users scroll past the bigger video unit, we just move it to bottom right rail in a reduced size, which makes it work on VPAID and increases the ad’s viewability. We have also updated our automatic buying platform so agencies can define brands and set default margin against them in the platform. Brands and margin can be pre-uploaded in the system and
campaign managers can use a smart search to easily find brands while setting up a campaigns. In addition, new brands can be added to campaigns.