Diversity has come to the forefront of the advertising world, especially in this year’s TV Upfronts. The success of shows like “Latina” and “Blackish” have reminded both producers and advertisers that shifting demographics mean Caucasians will one day be in the minority in the United States, as they are in most of the world. In some cities, minorities already constitute over 50% of the population, and in the western US, Hispanics are 25% in cities like Phoenix.
In the research summarized below, we’ve taken a look at Hispanic Marketing Trends and illustrated with numbers how much time Hispanics spend on their smartphones and how best to reach them. The research also shows they’re much more likely than whites to respond to advertising.
- [embeddoc url=”http://www.zincx.com/files/2015/05/US-Hispanic-Marketing-Trends-20151.pdf” height=”500px” viewer=”google”]
Research by Arjun Vazirani, ZINC Sales Planner