ZEDO SELECTED FOR OTA HONOR ROLL FOR FOURTH CONSECUTIVE YEAR

The ZEDO NY Team with the OTA Award

The ZEDO NY Team with the OTA Award

14 June 2016, NYC — ZEDO, INC., the leading private end-to-end platform for innovative advertising formats, has announced it has qualified for the Online Trust Alliance (OTA) 2016 Online Trust Honor Roll for the fourth consecutive year. This honor demonstrates excellence in data security, responsible privacy practices and overall commitment to consumer protection, helping to protect customers from increased threats of cybercriminals and abusive privacy practices. This year saw a dramatically higher bar for selection.

OTA, a 501c3 nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 1,000 domains and privacy policies, including approximately 100,000 web pages and more than 500 million emails for this report. The composite analysis included over two-dozen attributes focusing on 1) site & server security, 2) domain, brand, email and consumer protection and 3) privacy policy and practices. In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements. Key sectors audited include the Internet Retailer Top 500, FDIC 100, Top 100 Consumer Services, Top Media / Content sites, as well as OTA members and consumer facing US government sites.

“We are proud to once again recognize ZEDO for its leadership and commitment to working with peers, the industry and competitors to embrace consumer protection and embrace their right to privacy,” said Craig Spiezle. “ZEDO plays an incredibly important role in the advertising supply chain helping increase the integrity and trust of online advertising.”

“ZEDO strives to make security and privacy of its customers’ data a top priority.” stated Roy De Souza, ZEDO CEO. “We fully support the OTA’s guidelines, and we also adhere to industry guidelines for data protection. Trust is the foundation of the Internet and we need to work together moving from a compliance mindset to one of being stewards of consumer data.”

Nearly 1,000 companies comprise the Honor Roll, including ZEDO. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. “All companies are equally evaluated by the same criteria regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.

Started in 2008 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company’s brand promise and value proposition.

“We are honored to be recognized for the measures we take around security and responsibility for our customers,” said De Souza. “We feel an enormous responsibility to provide protection and security for our customers.”

To review the full 2016 Honor Roll report, please download a free copy.

ABOUT The Online Trust Alliance (OTA)

The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem – including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org

ABOUT ZEDO

ZEDO, Inc. is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and rich media formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in New York, with offices

In San Francisco and Mumbai, Singapore, Sydney, Seattle and Phoenix. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.