ZINC is a premium network that offers agencies and advertisers premium high impact formats across PC, mobile and tablet. Many of ZINC’s high impact units have been proven to be 99% viewable by comScore, making them the best branding vehicle in the market. ZINC was founded by ZEDO, the world’s largest independent ad server, pioneering leading digital ad solutions for over 14 years.
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Why do I see ads?
There’s no such thing as a free lunch. Advertising generates the money publishers need to continue offering you information. Since most online content is free, the advertising revenue helps publishers afford to create and publish information. For the same reason, television programming has commercials.
Why do websites use InView Slider ads when they already have banner ads on their pages?
Banner ads alone cannot support quality publishing. Since the supply of banner ad space is high, their rates have come down significantly, which forces publishers to look at innovative means of generating online advertising revenue without disturbing readers unduly.
The InView Slider ads, because they are unobtrusive, bridge the gap between the available advertising space and the publishers’ revenue requirements. They help make up the revenue gap, ensuring you free content produced by quality writers.
Does the InView slider install something on my computer?
Absolutely not. ZINC uses only cookies, similar to those used by your computer to log you on to Facebook or your Gmail. Your cookie is protected and not available to anyone else. We are members of the Online Trust Alliance, which works to protect you from malware. For more information, please refer to our anti-malware initiatives.
If you are seeing ads from ZINC, it’s because you visited a website that uses our ad delivery technology to generate revenue. It means you have helped your publisher provide unrestricted access to the content you want to read, without sacrificing on your privacy and security.
I want ad-free content. Is that possible?
To provide as much content as possible to as many people as possible, publishers use advertising to keep the cost of access low or free. It’s the time-honored way of doing business for newspapers, magazines, and now online sites. However, many publishers respect your preferences. If you do not want to see ads the next time you visit a website email the website and ask if they have a paid subscription access model that reduces or eliminates the ads that you see.
But I already pay for my internet connection.
Internet Service Providers (ISP) are not connected with websites or publishers and do not share their revenues. What you pay for is the cost of the Internet bandwidth your ISP provides you, and not the cost of information available on the Internet. That’s why advertising is the method that empowers publishers to provide free or low-cost content. Without advertising, you’d be paying for the actual value of the content you are reading. And even search would not be free.